This week I’ve been reading Halden Zimmermann’s Guide to High Impact Blogs for Life Changing Income, which I received in the mail in exchange for a review. 🙂
In his newest book release, Halden Zimmermann, a successful blogger with a wealth of professional experience in mechanical engineering and corporate leadership, discusses the methods and techniques aspiring bloggers can apply as they seek to achieve long-term financial security through their blogging career. With the release of “Halden Zimmermann’s Guide to High Impact Blogs for Life Changing Income,” beginner and veteran bloggers alike are able to benefit from the unique and data-driven approach developed by Zimmermann with the explicit goal of creating a stable source of life-changing income.
Unlike other blogging guides and programs, Zimmermann’s ‘high-impact’ approach is based on the concept that increased income cannot be truly life changing if the income increase comes with greater responsibilities or increased demands on time. The goal of high-impact blogging is to generate a significant source of income that only requires an initial investment of time during the planning and implementation stages. Once the blog debuts and begins to earn income, an effective high-impact blog will consistently generate revenue without demanding a continued time commitment.
Through practical advice and personal insight gained from his first-hand experience as a blogger, Zimmermann exposes a step-by-step approach that begins with the pre-planning stages and concludes with the explanation of several strategies for expansion to platforms beyond blogging. Detailed explanations of commonly overlooked technical aspects abound, and Zimmermann outlines a strategy that clearly values the establishment of a strong foundation based on a thorough planning process.
It’s a short read [40 pages], but packed full of the information that every serious blogger needs to know. It is also easy to read and refer back to.
~ High-Impact Blogging
~ Life-Changing Income Defined
2- Drawing Up the Blueprints
~ What Gives a Topic “High-Impact” Potential?
~ Defining Appropriate and Measurable Goals
~ Outlining a Clear Strategy for Monetization
~ What Kind of Time Commitment is Necessary?
3- Laying the Foundation
~ Considerations for Selecting a Web Host
~ Startup Costs and Developing an Initial Investment Strategy
~ Choosing Among the Many Available Blogging Platforms
4- Creating a Rough Frame
~ Navigating the Site
~ Attracting Readers and Driving Conversions
~ Building a Brand Across Multiple Platforms
5- Choosing Unique and Functional Design Elements
~ Keeping It Clean
~ Visual Elements
~ Graphic Design and Branding
~ Form and Function
6- Navigating the Installation Process
~ Specific Writing Considerations
~ Creating Valuable Digital Products
~ Developing a Promotional Strategy
7- Focusing on the Finishing Work
~ On the Importance of Editing
~ Evaluating the Inherent Value of the Work
~ Determining When Professional Assistance is Appropriate
~ Promoting the Work Without Alienating the Audience
8- Going Over the Punch List
~ Ensuring Optimization
~ Establishing Multiple Paths to Monetization
~ Revisiting Originality, Value and Future Goals
9- Establishing a Presence in the Marketplace
~ Continuing Promotional Strategies
~ Establishing Expert Status
~ Aligning With Other Experts in Your Field
10- Maintenance, Additions and Value Enhancement
~ Keeping Monetization Strategies Updated and Efficient
~ Using Other Platforms for Added Reach
~ Strategies for Growth and Value Enhancement
I definitely recommend this book to new bloggers, as well as those who are more experienced. There is so much info and it serves as a great reference, especially when we, as bloggers, feel we’ve ‘hit a wall’ and are unsure how to advance.
Have you read Halden Zimmermann’s Guide to High Impact Blogs for Life Changing Income yet?